I develop the angles, hooks, and creative that acquire customers profitably — informed by years running full direct-response funnels end to end, from ad to checkout. My niches are the ones US supplement brands live in: blood sugar, prostate, ED, joint, and weight loss.
A few results from across Google, Taboola, MGID and Facebook — a sample, not the full record. All verifiable by account access, spend-and-revenue sheets, or reference.
139 campaigns on a single Google Ads account — full funnels written, designed, and optimized in-house. Proof of scale, not a one-off.
One of the standout single-account returns — captured live from the account.
Conversion value logged in-platform across a 50-campaign account.
Native traffic at scale — cold-audience acquisition kept profitable across millions of impressions.
A second native push — same playbook, same profitable return at volume.
Native buying at massive reach — over 100M impressions driven while holding CPA in a profitable range.
The actual creative behind the campaign — 463 purchases on Facebook, from a funnel I wrote, produced, and ran end to end.
Figures in Brazilian Reais (R$), earned in the Brazilian direct-response market, and shown as a sample across platforms. In-platform ROAS can understate true return, since tracked conversion value often lags server-side revenue. Ratios — ROAS and ROI — translate directly to any market.
The angle and the ad are where acquisition is won or lost. That’s the work.
Systematic competitive research to read what’s scaling and why. I pull apart winning offers, find the mechanism and promise doing the work, and decide where a new angle can win — judgment from years watching these markets, not a swipe file.
The ads themselves: hooks that stop cold traffic, scripts and concepts for video and static, and the copy that carries them. Built to be tested, iterated, and scaled — not to win awards.
The bridge between click and checkout: advertorials, sales pages, and the funnel logic that holds attention all the way through. Where most supplement funnels leak — and where I’ve spent most of my career.
I’ve run the media, not just handed off files — Meta, Google, and Native (Taboola, MGID). My creative decisions are shaped by what CPA and ROAS actually did, and I speak the same language as the buyers I’d work alongside.
The sequence behind every offer I’ve scaled.
Study what’s live and scaling. Read the winners; log what works and what doesn’t.
Lock the offer and mechanism — the promise a specific audience can’t ignore.
Write and shape the ad and advertorial as one system, made to be tested.
Ship across platforms, test angles and leads in parallel, guard against fatigue.
Watch CPA and ROAS every day; cut, scale, iterate. Nothing runs on autopilot.
I’m João Pedro Davi, a Brazilian direct-response operator turned creative strategist. For years I built and ran health-supplement funnels end to end — writing the ads and advertorials, designing them, managing the traffic, and optimizing the spend myself.
Doing every layer taught me the thing most creative people never see: exactly why an ad wins or loses once real money is behind it. I’m now focusing that experience where it’s sharpest — creative strategy for DTC supplement brands — and bringing it to the US market, where the niches I know best are the ones that lead.
If you’re a DTC supplement brand looking for creative that converts cold traffic, I’d like to hear about the offer.